Informa's MAGIC, COTERIE, PROJECT and SOURCING AT MAGIC are at the core of the company's brand new endeavour: MMGNET, the new B2B fashion and event. The mission is to deepen its offer to follow the evolving customer needs, through exclusive content programs, market insights based on research and forecasts of seasonal trends.

Pronounced Magnet, the transition is intended to support the fashion industry by connecting the brands within its portfolios. Its purpose is to help connect, inform and empower the industry.

The four pillars of MMGNET are: connection and opportunities, practical analysis of the industry and market, inspiration and prediction of trends and profitable responsibility. The website has a clear, user friendly and attractive layout, user and offer a lot of content and informations, in addition to shows brands and their calendar of events.

"This is more than a rebranding or launch of a new parent brand; this is about addressing how we serve our audience and the industry moving forward as an evolution of our business,}" said Kelly Helfman, President of MMGNET Group, in a statement. "We're focused on doing what we do incredibly well, but better than ever - connecting our customers through our live events - while also enhancing support year-round, both on and offline. We are fashion's go-to-partner for live discovery and commerce, now with MMGNET we can also be the industry's resource for industry connection, insights, business resources, and inspiration."

"This next chapter is about empowering our customers and the industry in new and expanded ways that drive mutual benefit, growth, and progress," added Teodora Nicolae, vice president of marketing at MMGNET Group.

In 2023, the brand's events attracted nearly 100,000 retailers, buyers, press, influencers and other industry professionals to attend the brand industry events across the US. Its digital reach and online communities already consists of over 600,000 industry professionals representing fashion retail, brands and design, sourcing and manufacturing, marketing and creative, education and more.

The broad platform of MMGNET is aims to improve connections within its current and the new audience.
The main objective is to support with different tools and strategies the creation and growth of new communities throughout the fashion industry.

More > mmgnetgroup.com