Pitti Uomo 106 will host the first runway show of Pierre-Louis Mascia. The French designer will present his 2025 Spring/Summer collection with a runway show event produced jointly with Pitti Immagine and scheduled for June 13, 2024, at 6:00 p.m., which will be held in a striking location, to be revealed within the next few days.

Trained as an illustrator, Pierre-Louis Mascia created his first collection in 2008 in cooperation with the Uliassi brothers, owners of the historic company Achille Pinto of Como, with its ninety years of excellence in manufacturing and printing silk. The collection began with a series of scarves and then grew into a true lifestyle offering that includes apparel and accessories. Pierre-Louis Mascia uses collage techniques to create intricate motifs of surprising visual clarity that are then printed onto clothing. Cut-up is an integral part of his life - from the prints he designs to his lifestyle, a constant commute between France and Italy. Pierre-Louis Mascia's Home collection just debuted during Milan Design Week.

"I am very happy to present my collection in this format, which is new for me, at Pitti, the fashion event which for the past sixteen years has been fundamental for the launch of many of my collections," said the designer. "It’s a wonderful opportunity to convey my love for beauty and to express my creative vision that encompasses nature, culture, art, and fashion. I will do my best to create something truly unique and surprising."

"The project-event that Pierre-Louis Mascia has developed for June," commented Antonio Cristaudo, Pitti Immagine director of marketing and development, "reflects his strong ties with Florence and Pitti Uomo. "Ever since the beginning we believed in the uniqueness of his vision: a strong stylistic imprint, the distinctive lines of his collections between graphic patterns and floral prints, archive research, and excellent materials. We are happy and proud to celebrate Pierre-Louis in Florence."

Pitti Uomo 106
June 11 – 14, 2024
Fortezza da Basso
Firenze - Italy