The June edition of London Fashion Week, from June 7 to 9, aims to ignite a cultural moment in London, providing a platform for diverse British designers and brands focusing on the depth and breadth of menswear businesses in the UK. In line with the year-long celebrations of the 40th anniversary of LFW, the new concept will spotlight London’s position as a world-leading cultural capital and amplify its creative community. The ambition for LFW June going forward is to provide a platform for designer businesses and the different cultures and communities who have made a rich and significant contribution to the British fashion industry.

On Friday 7 June, as part of the new format, the BFC will take over the Institute of Contemporary Arts and host a curated programme including an exhibition, panel discussions, and cultural events informed by the first three cultures the BFC has chosen to spotlight this season. In collaboration with three guest curators, the Bfc will explore Black culture centered around self-love; South Asian culture with a focus on pattern, textile, and craftsmanship; and queer culture, with a spotlight on young creative voices from the trans community. Rooted in London, storytelling will focus on British brands and designers, as well as personal stories from a variety of communities within these cultures. In celebration of Lfw40, there will be a retrospective installation that celebrates the success of Lfw and the important role it plays globally at the intersection of culture.

This will be complemented by the “40 for 40” schedule, with a lineup of 40 activations hosted by leading British brands and designers across the city including; catwalk shows, presentations, and events. The BFC will take over the Groucho Club on Sunday 9 June to provide designers and brands with a dynamic activation space. The immersive programme is designed for guests to explore and experience the city and brands in new ways.

“As we continue our celebrations of LFW40, we are thrilled to share a new concept for LFW June which will amplify our designers and promote the diverse menswear businesses, from streetwear to Savile Row, as well as retail in the city," said Caroline Rush, chief executive, British fashion council. "We will celebrate and pay homage to some of the cultures that contribute so much to the UK fashion industry, the aim is to build on this with different cultures each year. The new format is a direct result of the conversations we are continuously having with the Bfc community (designers, media, UK and international retailers). We want to ensure we are recognizing the business needs of our designers and providing them with a global showcasing platform that is both relevant and beneficial. This iteration of LFW is a really exciting opportunity to future-proof and innovate the UK’s fashion showcasing capabilities and highlight the city’s point of difference during men’s fashion month. We look forward to launching this new format with the support of 1664 Blanc.”

For more information visit www.britishfashioncouncil.co.uk

Photo: JW Anderson Fall-Winter 2024/2025