Milan Design Weeks
April 2024

Returns We Will Design, the large experimental laboratory that every year welcomes and promotes projects by designers from all over the world, schools, universities, international institutions, and young students.
Two unique residence projects are The Convivial Laboratory – the Camp and Temporary Home.

The Convivial Laboratory – the Camp, a collective experiment that investigates the different forms of living. From April 12 to the 23, designers, students, curators, and cultural workers, live in a campsite set up on the Terrace. The Camp is a collective experiment that wishes to create a meeting spot, combining the energy of the protest movements occurring in large urban landscapes, with the soft power of the counterculture operating in wild natural settings.

Temporary Home inhabits the rooms of casaBase, the Base guesthouse normally dedicated to the hospitality of artists and designers, with 5 projects translating 5 cutting-edge scenarios, including Angeli’s the light by Angeli (Nathan Raccah and Ward Lauwers), Found In Translation of Computer Room, Moulting by Erica Curci, Radical Rituals 45ºN 1ºW-45ºN 35ºE of forty five degrees, and Without a House by Sophie Conroy.

Base Milano
via Bergognone 34  
Milan

More info:: www.base.milano.it

Amidst the vibrant atmosphere of culture, cafés, and young designers, this year Ingo Maurer incorporates amorphous textures, flowing forms, and organic elements into an installation in the centre of via Tortona. Located at the BASE cultural centre, the Flowair installation winds its way through the inner courtyard, up the fire escape, and onto the roof, offering a spectacle of light and colour both by day and by night.

In this installation, Ingo Maurer explores the theme of inflated shapes, skilfully playing with form, colour, and light to create a visual experience. During the day, visitors experience a variety of objects that are set in motion using wind machines and the natural wind. At night, the light component is added: a play of different Led light colours, which intensifies the surprise from the same perspective, creates a "scent of light".

Base Milano
via Bergognone 34
20144 Milan

More info:: info@ingo-maurer.com

Lexus returns to Milan Design Week, exhibiting Time, a pair of installations inspired by the LF-ZC (Lexus Future Zero-emission Catalyst), a concept model that explores the possibilities for a next-generation Lexus battery electric vehicle. Their works also look at how the infinite evolution of software has the potential to shape the world of future mobility. The installations are Beyond the Horizon, by Hideki Yoshimoto/Tangent, and 8 minutes 20 seconds, by Marjan van Aubel. Their common theme of Time reflects Lexus’s advances in vehicle design and manufacturing, meeting the challenge of constant evolution with human-centered technologies. They also reference how Lexus continues to develop the value cars can bring, connecting and expanding the experiences they can offer each individual.

Art Point and Art Garden, Superstudio Più
via Tortona 27
20144 Milan

More info:: www.lexus.com/

p.zza XXIV Maggio 1:
Book Catering, Collettivo Illuminazioni, Lucio del Gottardo, SC Concrete by Simona Covello, Thesign Gioielli, Filomena Violante, Riccardo Grancini, Leonardo Aurelio, Massimiliano Marcelia, Genesio Pistidda e Roberto Loliva.

Food Truck & Food Bike:
Maille, Tabasco, Delicious, Dai bravi ragazzi

Brera Design District - c.so Garibaldi
> N°89 & 91: three spaces were recovered thanks to the interventions of Marble & Granite Service and Novacolor. The spaces will be enhanced by the Skin Cities project by Frank&Frank.
Events: April 12 from 7pm and April 13 from 6pm

Tortona Design District - via Solari 40: a former shop becomes a mini-apartment with the functionalities of a three-roomed apartment and with fine finishes and inserts realized by Martina Margaria of Milano Abita Design Box.

Zona Sarpi - Torre Liprando: Post Human Design promoted by The Bench Collective

- Bovisa/Dergano: Repubblica del Design, IN/BOVISA

Isola Design District - via Pepe 38: “Isola Critical Lab”

Piazza Principessa Clotilde becomes a green spot during Milan Design Week 2019. In the context of the Design Open' Spaces project, this Milan's historic monument will be transformed into a space where relax and design coexist: TAB – Take a Break, FlashMate, Re.Rurban Studio, Chiara Tubia.

Evening Parties:
-Vitamina April 9
-Nøid April 10
-Breakout April 11
-La Forêt April 12
-Mokambo Vinyl District April 13
-Arcana April 14


Opening Broken Nature, The Beauty of Time: April 10 from 6pm

Headquarter Dazio Art Cafè
p.zza XXIV Maggio 1
Milan

Press Office DOS : info@designopenspaces.it

The second edition of the Labò Project, curated by Designer Blender (Elsa Lemarignier and François Leblanc di Cicilia) and Alisée Matta, takes place at the industrial complex of Società Prodotti Antibiotici (Spa) and the Rodolfo Ferrari Foundation showcasing international designers with an array of emerging talents, companies, and art galleries. The workshop is the distinctive theme of the project: the physical space in which visitors are welcomed along the exhibition path, and the intangible space of a creative investigation that materialises in the design editions presented. The boundary between design and art is also explored with an exhibition dedicated to the designs of the surrealist artist, Roberto Matta, in which his pieces and prototypes and re-editions by Paradisoterrestre are showcased side by side.

Rodolfo Ferrari Foundation
via Biella 6
20143 Milan

More info:: laboculturalproject.com/

Edited by Martin Parr, in collaboration with Magnum Photos

The Milan Museo delle Culture continues its successful collaboration with Magnum Photos hosting the “Martin Parr. Short & Sweet” exhibition, produced by 24 Ore Cultura, 24 Ore Group, promoted by the Municipality of Milan, Culture Department and with the Deloitte Foundation as Institutional Partner, dedicated to one of the most established and recognized British documentary photographers of our time.

Starting with his early works in black and white, the exhibition is focused on themes that are dear to Parr, from ‘sea life’ to tourism, displaying over 60 photographs that Martin Parr has personally selected for this project and presented together with over 200 images from the Common Sense series, that made him a household name, selected from the 350 displayed in the 1999 exhibition of the same name, which takes a close look at mass consumption and waste culture, particularly in the West and Europe.

Photo: Martin Parr. Common Sense, 1995-1999 © Martin Parr/Magnum Photos

Mudec – Museo delle Culture
via Tortona 56
20144 Milan
P : +39 02 54 917

More info:: info@mudec.it
www.mudec.it

The urban elements and decorations of the city of Milan become tubular sculptures in the TU BI project by Ivan Tafuro, independent designer and Fashion Design teacher based in Milan. TU BI's aesthetic is bold, ironic, and colorful in perfect harmony with the postmodern manifestations of the 1980s. He wants to influence the daily life of his audience who will be able to perceive each work differently, associating it with signs of the Milanese tradition.

Biffi Boutique
corso Genova 6
20123 Milan

More info:: support@biffi.com
www.biffi.com

Colville and Diadora are delighted to celebrate artisanal craftsmanship and sustainable expertise with the launch of their new capsule sneaker collection, the Double Dipped Sneaker, and their new Bon Bon Chair, both of which will be unveiled during Salone del Mobile this April. Combining time-honed craftsmanship with a responsible approach to modern ideals of desire that respect people and the environment, the collection is both celebratory of material innovation and enduring style in both the fashion and home-design spaces.

Biffi Boutique
corso Genova 6
20123 Milan

More info:: support@biffi.com
www.biffi.com

Ikea presents 1st: A showcase to ignite dreams and inspire, returning for the second consecutive year to Padiglione Visconti. Designed by architect Midori Hasuike and spatial designer Emerzon, the exhibition explores the many “first place” experienced by young generations when they finally their inaugural living space. The focus is on the stories behind these initial moments, from people across the globe. The week-long event promises product launches, a dedicated culinary space, vibrant music, and a series of engaging events centered around the theme of “first place.”

Padiglione Visconti
via Tortona 58
20144 Milan

More info:: ikea_commercialpr@mslgroup.com
www.ikea.com/

An immersive installation will occupy the spaces of the brand’s showroom to narrate its commitment to the community and the environment, offering the Design Week audience the opportunity to fully experience Oasi Zegna and the new book dedicated to it.
Through an itinerary that interweaves art and nature, visitors can walk through the lush vegetation of the forest and interact with the stories and images that bring the pages of the book to life. At the heart of this tale is a strong sense of responsibility towards the community and the territory in which Zegna operates. Since its foundation in 1910, the company has cultivated this principle, which is also reflected in Oasi Zegna. The latter represents a tangible symbol of Zegna's ongoing commitment to environmental awareness and quality of life for future generations.

Zegna Headquarters
via Savona 56
20144 Milan

More info:: events@zegna.com
www.zegna.com

Materially Now, hosted inside Superdesign Show, is an exhibition, a forum, an active workshop, and also a networking hub. The space will be animated by a calendar of workshops and presentations dedicated to each material on display and building up the exhibition design, conceived so that each element can be reused in a logic of complete circularity. Furthermore, through broad-ranging panel talks, space will be given to three trends that Materially identified as significant in the world of materials today: Aim Net Zero, Nature in Lab, Impact by Industry.

Superstudio Più | Superdesign Show
via Tortona 27
20144 Milan

For the first time, Coccinelle is attending Milano design week in partnership with the artistic movement Cracking Art. One of the most recognizable subjects of Cracking Art's repertoire, the rabbit, becomes the absolute protagonist of the project that transcends the boundaries of traditional leather craftsmanship. By incorporating organic shapes that are more than just functional, it seamlessly merges the worlds of fashion and art. The two brands, combine their skills to explore new horizons. Material recuperation, unusual shapes, and color are the keywords of this initiative, which aims to celebrate the creativity, originality, and shared vision of the two companies.

Coccinelle Showroom
via Vincenzo Forcella 5
20144 Milan

Superdesign Show, a cornerstone of the Tortona Design District returns with its 2024 edition under the theme of innovative thinking. The event presents a mix of traditions, virtual realms, sustainable technologies, and inclusive choices. Directed by Gisella Borioli and with Giulio Cappellini as the artistic director, the event involves participation from 11 nations spanning 3 continents, including over 80 companies, and showcasing nearly 40 cutting-edge projects, reaffirming its status as a must-attend event for designers, companies, and enthusiasts alike. The theme, Thinking Different - everything, everywhere, everyone, addresses the needs of Generation Z, respect nature, and leverage technology’s potential. Art director Giulio Cappellini’s choice of an uncommon bright green for the venue’s walls symbolizes nature, peace, and innovation. The exhibition’s display walls feature keywords that accompany the visitor to contemplate bold ideas, reinforced by the question Why Not? highlighted by graphic artist Daniele Cima.

Superstudio Più
via Tortona 27
20144 Milan

More info:: www.superdesignshow.com/

Press Office: Elena Pardini
elena@elenapardini.it